Marketing

Customers For Life

Dealer Edge is proud to introduce Edge Certified Engine Warranty. Dealer Edge can make you the Dealer of Choice and give you a Customer for Life through Edge Certified Engine Warranty. This program drives floor traffic, increases your service customer base and retains them. Edge Certified Engine Warranty is a complete marketing tool that increases Sales Volume and Revenue — uniquely giving your store a competitive edge.
Our Customer for Life program keeps up to 70% of your customer's coming back to your service department year after year. Increases used car gross profit an average of $600 per retail unit and unit sales increase up to 50% in 90 days. This is the marketing edge you need to beat the competition and increase your new and used car customer service retention.

Features:

• Exclusivity in your market
• Customized dealer advertising advice
• Marketing materials at no charge
• Posters
• Weather proof banners
• Brochures
• Mirror hangers
• Sales training
• Sales management training
• F&I training
• Service manager and writer training
• Bi-weekly monitoring

Benefits:

• Increase floor traffic.
• Increase front end gross profits.
• Increase service department volume.
• Increase service department profits.
• Increase market share.
• Increase F&I gross.
• Increase service contract penetration.
• Increase customer loyalty.

Advantages you need to differentiate your dealership with a product unique to your area, making you the Dealer of Choice in your market. You need to increase Per Vehicle Revenue through a product that keeps customers coming back, creating a Customer for Life. You need a solution that is familiar to you so it’s easy to sell and support, yet completely new to the customer. Edge Certified Engine Warranty requires periodic oil changes that will have customers driving back to your service department for maintenance, engine inspections and other profitable services. It enhances revenues and creates an unparalleled image in your market. Dealer Edge provides all of the marketing resources necessary to install, launch and drive this program for your continued success.

Getting Started Secure Your Exclusive Territory and Lockout Your Competition! To make the program a complete success, Dealer Edge is offering exclusive marketing rights in your area. Edge Certified Engine Warranty makes you the Dealer of Choice and gives you a Customer for Life. Dealer Edge is offering you an exclusive territory for every market you’re in, but time is of the essence. Dealer Edge is talking to progressive dealerships in your market. You need to act today because this offer will not last.We urge you to contact us as soon as possible, before it’s too late. This is a program you want to compete with, not compete against!

Advertising Services: Our exclusive arrangement with one of the largest advertising agencies in the world allows you to get more for your advertising dollar. A six million dollar studio, 50 in-house graphic artists who are automotive retail specialists create your ads. Our management systems track and measure your advertising for the very best results.

The Automotive Profit Center: The Perfect Pencil allows your sales people and managers to give customers a professional presentation every time in an up beat manner. The multi-media back-end system explains customer protection products before customers make their final decision in the Finance Office. This state-of-the-art system has the ability to video and audio record every transaction in your dealership. These recordings are saved on CD’s and can be reviewed with the click of a button, for training purposes. Let us show you how this system can increase gross profits up to an additional $300.00 PRU.

Contact us to get started today! 888-537-EDGE